AbbVie

Survey Design Recommendations

Disclosure, dedicated AE question, AI-assisted flagging.

01
Disclosure statement

Add a visible notice on the survey welcome page:

"If you wish to report a side effect or adverse event, please contact AbbVie Medical Information directly on 1800 XXX XXX or medinfo.aus@abbvie.com"

Satisfies regulatory requirements and sets respondent expectations before they begin.

02
Dedicated AE question

Branching yes/no question after the main survey:

During your recent interactions with AbbVie, did you become aware of any patient experiencing an unexpected side effect or medical event?
Yes →No
If Yes → short structured form capturing minimum PV dataset fields.
03
AI-assisted flagging
Phase 2

AI text analysis scans open-ended responses (NPS reasons, improvement suggestions) in real time. Flagged responses are tagged in Screver before reaching the dashboard, with a dedicated PV review queue separate from the CX reporting view.